Pave Your Path: Nearly Viral, Pave Your Path: 幾近爆紅

Pave Your Path: Nearly ViralPave Your Path: 幾近爆紅

18/10/2024 - 20/10/2024

SPARK Festival 2024, a physical project hosted by the British Council, is held from October 18 to 20, 2024. As part of SPARK 2024, Videotage, in collaboration with Film London Artists’ Moving Image Network (FLAMIN) and g39, is proud to present “Pave Your Path: Nearly Viral”, engaging four Gen Y to Z artists from UK and Hong Kong to create video works that reflect their experiences as digital natives.

英國文化協會主辦的實體項目SPARK Festival 2024於2024年10月18至20日舉行。錄映太奇榮幸參與其中，並與Film London Artists’ Moving Image Network (FLAMIN)及g39連結四位分別來自香港及英國，跨越Y至Z世代的藝術家以影像創作反映於數碼年代成長的經歷。

event details /

Videotage in partner with Film London Artists’ Moving Image Network (FLAMIN) and g39 will connect seven young artists from Hong Kong and the UK by commissioning new video works for “Pave Your Path: Nearly Viral” and “Pave Your Path: Sweet Loss”.

Videotage, in collaboration with Film London Artists’ Moving Image Network (FLAMIN) and g39, will engage four Gen Y to Z artists: Ronan Mackenzie from Blackburn, England, Aled Simons from Cardiff, Wales, and Hou Lam Tsui and Samson Wong from Hong Kong to create works that reflect their experiences as digital natives. By juxtaposing these diverse memories, the works will reveal how virtual phenomena have influenced individuals’ perceptions of the physical world.

Nearly Viral transports the audience back to the late 1990s and early 2000s, a time when Internet culture was just beginning to take shape. By examining the internet trends of that era, the artists aim to explore the excitement and joy of our initial encounters with the virtual world, evoking nostalgia for a past that, though distant, feels recent.

By reinterpreting YouTube videos of teenagers obsessed with energy drinks, Simons critically examines online discourse through his unique visual language. Wong revisits the Year 2000 (“Y2K”) Problem of the late 1990s, exploring the fear and chaos associated with global shutdown of technologies. Mackenzie constructs a personal archive using the aesthetics of Frutiger Aero to investigate the space where online culture and personal memories intersect. Tsui draws from retro commercials and anime of East Asia, accessed from the internet, as well as personal footage to craft her own narrative about virtual relationships.

In addition to the exhibition, the artists will either physically or virtually activate their works in a performance to reiterate the interconnectedness of the digital and physical realms.

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Visit SPARK 2024 website for more information:

Pave Your Path: Nearly Viral

https://www.britishcouncil.hk/en/programmes/spark-2024/events/nearlyviral

Date: 18-20/10/2024 (Sat)

Time: 11:00 – 20:00 (HKT)

Address: AIRSIDE 3/F Gate33

Pave Your Path: Nearly Viral -Joint Virtual-Physical Performance-

Date: 19-10-2024 (Sat)

Time: 18:00 – 18:30 (HKT)

Address: AIRSIDE 3/F Gate33

*Exhibition free entry, no registration required.
*Performance free entry, registration via event website required.

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About SPARK 2024

From 18-20 October 2024, the British Council is hosting a series of online events across art, culture, education to explore the impact of arts and culture, education and science on our well-being.

SPARK is a space for creativity, collaboration and visionary thinking. It celebrates connections and creativity and offers a platform for cultural exchange between Hong Kong and the UK across arts and culture, education, science and the English language.

英國文化協會主辦的實體項目SPARK Festival 2024將於2024年10月18至20日舉行。錄映太奇榮幸參與其中，並將與Film London Artists’ Moving Image Network (FLAMIN)及g39連結七位分別來自香港及英國的年輕藝術家，以委托形式為《Pave Your Path: 幾近爆紅》及《Pave Your Path: 甜蜜的損失》展覽製作全新影像作品。

《Pave Your Path: 幾近爆紅》之中，四位跨越Y至Z世代的藝術家：來自英格蘭布力般的Ronan Mackenzie、來自威爾斯卡迪夫的Aled Simons、以及香港的徐皓霖與黄百亨以創作反映於數碼年代成長的經歷。透過將這些迴然不同的記憶並置，揭示虛擬現象如何影響個人對現實世界的認知。

《幾近爆紅》將帶領觀眾回到90年代末至千禧年代，重新經歷網絡文化才剛成形的時光。通過審視當年的網絡熱話，藝術家旨在挖掘我們初接觸虛擬世界時的喜悅與快感，引發那些埋藏已久但仍然新近的懷舊情感。

藉由重新解讀對能量飲料著迷的少年所拍攝的YouTube影片，Simons以其獨特的影像語言對互聯網使用者的論述形態提出批判與質疑。黄氏的作品回望90年代末的千年蟲問題，探索科技停擺帶來的的恐慌和混亂。Mackenzie以千禧年代末風靡一時的Frutiger Aero設計風格塑造自己的個人典藏，深入調查個人回憶與網絡文化的交集。徐氏則從互聯網中收集東亞懷舊廣告與動漫的片段，並以此建構自己對虛擬關係的敍述。

除展覽外，藝術家將會親身或虛擬介入，以表演的形式與現場裝置互動，藉此強調虛擬與實體世界的連結。

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立刻到SPARK 2024的網頁，查看詳情吧：

《Pave Your Path: 幾近爆紅》Pave Your Path: Nearly Viral
https://www.britishcouncil.hk/programmes/spark-2024/events/nearlyviral

展覽日期： 18-20/10/2024

展覽時間： 11:00 – 20:00 (HKT)

展覽地址： AIRSIDE 3/F Gate33

《Pave Your Path: 幾近爆紅》聯合線上現場表演

表演日期： 19-10-2024 (六 Sat)

表演時間： 18:00 – 18:30 (HKT)

*展覽免費入場，毋需登記。

**表演免費入場，需於10月17日前於活動網頁中登記。