This crude 3D animated video echoes the way information is presented to us and the way in which it may be interpreted on multiple planes. Offering spurious fact through the appropriated up-beat energy of a scrolling news feed playing at a gym, or navigating the edges of lo-fi computer game environments. The short film evokes YouTubers obsessively collecting empty beverage cans and professing their dedication to the compulsive consumption of sugary energy drinks; addiction, misinformation and fanaticism. In comparison, religious devotees see symbols and signs, exalting the importance of adherence to their interpretation of bible teachings, rather than drawing attention to the effects on physical and mental health of caffeine overuse, chemical sweeteners and E-number intake.

Aled Simons studied, lives and works in Swansea, South Wales. The core of Simons’ practice explores pseudo-science, sham-ritual, anecdote, class and humour; found objects, crude sculpture, video, performance and writing. He often employs looping or repetition – the ubiquitous gif or meme format. Early 1990s television and its specific place at the junction of a shift between analogue broadcast and digital on-demand viewing. Inverted values – re-interpreting or misunderstanding the idea of an heirloom. Operating in the space between the tension release of a laugh and the awkwardness of things that go on too long or fall flat and fail.