Founded in 2010, Sofoolbid’s auction fine arts, wine, and offer properties in a wide variety of collecting categories, to public from all walks of lives. In order to bring the pleasure of art and its related events to everyone, no matter rich or poor. With the founding of Sofoolbid’s Auction, people may enjoy the auction, buy and sell in the art market with a few hundred Hong Kong dollars, or even less.
Sofoolbid’s held its own Contemporary Art Fair, joined the Affordable Art Basel etc. Trying to broaden peoples’ views on art and open related discussion through different events and channels.
In the recent years, Sofoolbid’s Channel is established, for building up a platform with wider coverage, to fulfill its vision. There is Sofoolbid’s Facebook and Youtube channel, also its own website.

Sofoolbid’s（騷褲脾）創於2010年，最初以推動藝術品拍賣活動予普羅大眾，讓任何人除了可以享受藝術本身，也可以體驗任何由藝術延伸而來的活動，不分階級貧富。而首次Sofoolbid’s拍賣會於2010年12月於香港中文大學舉行。隨著拍賣會的開始，參與人士只花上數千、數百，甚至只是數十港元就可以享受到藝術市場拍賣會的樂趣。
而Sofoolbid’s也有舉辦當代藝術展售會，以及參與Affordable Art Basel等活動。希望透過不同藝術有關的活動，與大眾有更多機會接觸和交流，跟社會不同人士討論和探討藝術。
近年Sofoolbid’s開設網絡視頻，旨在進一步接觸更多人，讓社會有多一個渠道去了理解、討論和思考藝術。Sofoolbid’s除了在Facebook和Youtube開設專頁，也建立了Sofoolbid’s網頁。