Hong Kong people buy McDonald’s “”Happy Meal”” to collect Snoopys and Hello Kittys that come as gifts with the meal. The collectors would wait for hours and even stay overnight outside the shops. Some even throw away the food once they get the toys. McDonald’s Super Fan criticizes the super fans for their desire of material ownership and for easily falling into the trap of consumerisum.

CHAN Ching-kit was born in Hong Kong and graduated from The Hong Kong Polytechnic University, majoring in Visual Communication. He is a Japanese comics fan. His animation work McDonald’s Super Fan was shown in the Kyoto International Student film & Video Festival, Microwave International Media Art Feestival 2001 and Independent Short Film ^ Video Awards (IFVA) 2001.